Tessa Shreeve, the MD of Design Restaurants says, "Loyalty card use has exploded in the last few years and we were keen to use Smartphone technology to constantly innovate and improve the customer experience. These innovations look set to transform our marketing in the future with a focus on GPS technology". With mobile phone usage and their applications increasing robustly, Tessa adds, "We plan to introduce many more features using the Mobile loyalty cards and its adoption will increase the usage of loyalty by the customers".
Existing Design Restaurants cardholders will be sent a series of e-blasts starting from Thursday 16th February to remind them to update the App on their handset. New members will receive automatic welcome emails advising of this facility.
Restaurants should prepare for cards to be presented from now. For any questions please call Vicky Haran on 01276 850581.