Design Restaurants brings card-less technology to restaurant bookings with the launch of its digital membership cards available to download on its free App. Existing members can select to retrieve their card information by simply inputting their membership number and password. Once transferred the App will store the customers unique card information until the membership expiry or until they choose to erase the information from the screen.

Restaurants with Design Restaurants barcode scanner technology will be able to scan the mobile screen in the same fashion as the plastic card to record visit information.

Tessa Shreeve, the MD of Design Restaurants says, "Loyalty card use has exploded in the last few years and we were keen to use Smartphone technology to constantly innovate and improve the customer experience. These innovations look set to transform our marketing in the future with a focus on GPS technology". With mobile phone usage and their applications increasing robustly, Tessa adds, "We plan to introduce many more features using the Mobile loyalty cards and its adoption will increase the usage of loyalty by the customers".

Existing Design Restaurants cardholders will be sent a series of e-blasts starting from Thursday 16th February to remind them to update the App on their handset. New members will receive automatic welcome emails advising of this facility.

Restaurants should prepare for cards to be presented from now. For any questions please call Vicky Haran on 01276 850581.

Apps for Android and Blackberry coming soon.

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