Bucking the trend: Eating out in Fine Dining Restaurants continues to grow for fine dining clubs
Research conducted by Design Restaurants, the online luxury restaurant website, shows that whilst less people are dining out within the current economic downturn, those who are dining out are doing so more often in fine dining restaurants, meaning greater numbers of covers and revenues.
In 2010 to date, Design Restaurants Club memberships have risen by 22% within a 12 month period to August, and an average 14% increase month on month in website traffic. The Design Restaurants Club provides extra privileges and added value when dining out, and foodies are responding to offers, and using the website to find recommendations.
Restaurants are using Design Restaurants as a way to target their fine dining database in a discreet and exclusive manner, without damaging their brand.
Tessa Shreeve, Managing Director of Design Restaurants, says “We recognise that regardless of economic climate, consumers using our site want not only value for money and added benefits but excellent service and to be valued as a potential regular guest.
We list only the best restaurants in town and country and we are delighted to see many more renowned restaurants coming on board in 2010, including Alain Ducasse at the Dorchester, Pied à Terre, Robert Thompson at the Hambrough, Chewton Glen and Roux in Parliament Square placing exclusive privileges to our club members, with many more in the pipeline.
We have noticed more fine dining establishments coming to us over recent months, to take advantage of discreet membership marketing to fine dining followers at no cost through our club offers, and we have many exciting plans for the future to offer further incentives for restaurants and consumers alike.”
Note to editors:
Design Restaurants is an online fine dining restaurant guide and booking engine with a gourmet members club, with over 20,000 members nationwide. www.designrestaurants.com aims to be the diners preferred online recommendation place for quality dining, and offers member benefits at most of the finest restaurants in the country.
For more information, please contact Henrietta at Brooker Bird Marketing, Henrietta@brookerbirdmarketing.com or 07747 608 285.
Design Restaurants Limited
48 High Street
Surrey GU19 5AW
T: 01276 850581